Welcome to Clare Collins who has joined the team as our Marketing Manager.
Working closely with the wider team, Clare will be responsible for delivering Stacuity’s marketing strategy, helping to drive forward our exciting and ambitious objectives. Learn more about Clare as she discusses her career to date and her new role at Stacuity!
Tell us about your career to date?
“I’ve always had an interest in the psychology behind marketing and the factors that contribute to brand preferences and loyalty, which ultimately led me to undertake a degree in marketing. On completion of my degree I jumped straight into gaining some practical experience, joining a corporate service provider working in-house on their marketing strategies and positioning. My role was centred on digital initiatives, covering the internal intranet, global website, email marketing and social media. This experience laid the foundation really for my subsequent career, specialising in digital marketing.”
“Following my first role, I have been lucky enough to have had a broad range of opportunities over the years, covering both in-house and agency environments, working on a wide range of accounts, spanning sectors and continents. This varied experience, along with a desire to provide businesses with real, tangible results through digital initiatives, led me to set up my own marketing business. When I was approached by Stacuity to undertake a part time role, it was an opportunity I didn’t want to turn down!”
Why did you choose to join Stacuity?
“Stacuity’s innovative approach and cutting-edge technology, combined with its collaborative and creative environment, make it an incredibly exciting opportunity. As an early start-up, from a marketing perspective it is an interesting time to get involved with a brand, helping to shape and influence its growth and direction”.
What will you be doing at Stacuity?
“My role at Stacuity will be varied, covering a range of activities, ultimately working towards creating effective strategies that align with the businesses overall objectives. This will cover social media management, website optimisation, analytics and reporting, lead generation and event management. It’s my job to keep our messaging consistent across all materials and markets!”
What are you most looking forward to?
“I’m really looking forward to being part of a team of innovators, and applying my knowledge of marketing to help execute an effective and successful marketing strategy. In parallel to that, I’m also eager to make the most of the learning and development opportunities at Stacuity. The team is made up of some impressive talent, so I’m confident I will gain lots of useful knowledge along the way.”
